Posts Tagged ‘marketing’

Pubpaper 675 – Beer and Cider Branding

Posted: 17th September 2012 by santobugtio in Pub Paper, Writing
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The branding of mainstream beers and ciders is a multi million pound industry in its own right. Their methods of keeping our attention vary from one advertising agency to the next, but they all fight to gain our focus.   A large percentage of this money is spent by a few multinationals promoting their core and […]

After a having guests over for dinner this weekend, I was left with a couple of cans of Carling in the fridge the following day.  Not a beer I’d normally spending money, yours or mine on, I wondered if the product had actually developed a flavour of any description.  The answer is a still a […]