The branding of mainstream beers and ciders is a multi million pound industry in its own right. Their methods of keeping our attention vary from one advertising agency to the next, but they all fight to gain our focus. A large percentage of this money is spent by a few multinationals promoting their core and [...]
Posts Tagged ‘beer’
Pubpaper 675 – Beer and Cider Branding
Posted: 17th September 2012 by santobugtio in Pub Paper, WritingTags: beer, branding, Cider, marketing
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Pubpaper 674 – From Van to Glass, appreciating the art of beer keeping
Posted: 9th September 2012 by santobugtio in Pub Paper, WritingTags: beer, Cask Ale, cellar management
Poorly kept beer is the gripe of any drinker. Sometimes its obvious with a distinctive egg odour, other times it is a case of “something is not quite right here”. Either way it requires an wait while a replacement pint is poured. There are legitimate reasons for the occasional hiccup such as the barrel just [...]
Could Beer and Cider justify its own TV show?
Posted: 13th March 2012 by admin in WritingTags: beer, beer writers, Brewdog, CAMRA, food and drink, hardknott, real ale, TV show
It is not an overestimation that there are too many cooking shows on TV now, it wouldn’t even be an exaggeration that there are too many food channels. When I was at university and into the mid nineties two shows ruled the roost, Ready Steady Cook and Food and Drink, with the second being the [...]
Pubpaper 635 – A repost to last week and the fine line before becoming a beer bore.
Posted: 7th December 2011 by admin in Pub Paper, WritingTags: beer, beer blogger, CAMRA, carling, carlsberg, cidre, fosters, real ale, stella, summer wine brewery, thornbridge
Last weeks column drew a mixed reception when published online, with disagreement from one of the bigger online beer writers, who won “beer blogger of the year” recently as well as having several published books to his name, telling me to “stop worrying about what other people drink”. I also received a text message from [...]
Pubpaper 634 – Bland Mainstream Beers
Posted: 1st December 2011 by admin in Pub Paper, WritingTags: beer, Brewdog, carling, Craft Ale, distillery, marketing, real ale
After a having guests over for dinner this weekend, I was left with a couple of cans of Carling in the fridge the following day. Not a beer I’d normally spending money, yours or mine on, I wondered if the product had actually developed a flavour of any description. The answer is a still a [...]
Pubpaper 625 – 55 columns and 41000 words later, my favourite new pubs
Posted: 28th September 2011 by admin in Pub Paper, WritingTags: beer, brighouse, Halifax, hebden bridge, hipperholme, pubs, real ale, Southowram, sowerby bridge
In the second of my holiday articles, I will reflect back on a year of regular writing for PubPaper, all 55 columns and 41,000 words. Sometimes its been easy to write a weekly missive, others its been the equivalent of pulling a tooth out of the horses mouth while it is running the Grand National. [...]