Archive for September, 2012

About a year ago, Molson Coors released their new “female friendly” beer Animee complete with a £2 million marketing budget.  To make sure it wasn’t too hard for them to drink it was released in 3 flavours (clear filtered, crisp rose and zesty lemon), and marketed as ‘lightly sparkling’ not fizzy.  The beer was a […]

At different times in my life I’ve drank beer for different reasons.  As a teenager of non drinking age it was something you did to help fill an evening when you could not get served at your local.  When you turned 18 (or looked old enough to be served in a pub) the Friday and […]

Pubpaper 675 – Beer and Cider Branding

Posted: 17th September 2012 by santobugtio in Pub Paper, Writing
Tags: , , ,

The branding of mainstream beers and ciders is a multi million pound industry in its own right. Their methods of keeping our attention vary from one advertising agency to the next, but they all fight to gain our focus.   A large percentage of this money is spent by a few multinationals promoting their core and […]

Poorly kept beer is the gripe of any drinker.  Sometimes its obvious with a distinctive egg odour, other times it is a case of “something is not quite right here”.  Either way it requires an wait while a replacement pint is poured.   There are legitimate reasons for the occasional hiccup such as the barrel just […]

It is once in every blue moon when myself and my wife get a full day to ourselves to just do what we want, but the blue moon actually occurred last week both from an astronomical point of view and in regards to being released from the joys of our 3 and 9 year old […]